What's a Mobile Keyword?
A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 4, 5 or 6-digit short code number to receive additional information and to join your mobile distribution list. For example, if a customer texts "RBMM or 4PIZZA" to 69302, the customer will immediately receive an automated text response (that you can setup and change at anytime). The text response can be more information about your product or service tied to that specific keyword. You can also setup a different automated response with each mobile keyword that you setup. In our example, the keyword "RBMM or 4PIZZA" is owned by RB Mobile Media's demo account, and you will receive a sample automated response from RB Mobile Media. Anybody who creates an account with RB Mobile Media can immediately create a mobile keyword as long as it's not already taken by another RB Mobile Media user (much like owning an Internet URL).
Try it out yourself by texting any of our demo mobile keywords (RBMM, 4PIZZA, STUDENT, or PETS) to 69302. Please note that the keywords are not case-sensitive. After texting the keyword you’ll receive an automated response right back!
Mobile Keyword Marketing
Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing channels, resulting in as much as 90%+ read rate and
25%+ response rate.